Privacy Policy

APEX Physique Privacy Policy
Effective date: 12-April-2026

APEX Physique respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, sign up to our email list, purchase products, create an account, or contact us.

1. Who we are

APEX Physique is the data controller for the personal data described in this Privacy Policy.

Business name: APEX Physique
Contact email: info@apex-physique.com
Business address: APEX PHYSIQUE LTD, Office 1661, 92 Castle Street, Belfast, Northern Ireland, BT1 1HE.
Website: www.apex-physique.com

If you have any questions about this Privacy Policy or your personal data, contact us using the details above.

2. The personal data we collect

We may collect, use, store, and transfer the following categories of personal data:

Identity data

  • Name

  • Username or account identifier

Contact data

  • Email address

  • Billing address

  • Delivery address, where relevant

Transaction data

  • Details of products purchased

  • Payment status

  • Order history

Technical data

  • IP address

  • Browser type and version

  • Device information

  • Time zone setting

  • Site usage data collected through cookies and similar technologies

Profile and marketing data

  • Account preferences

  • Email marketing preferences

  • Purchase interests

  • Responses to promotions or campaigns

Correspondence data

  • Messages, enquiries, or support requests you send to us

We do not intentionally collect special category personal data through the normal operation of the website.

3. How we collect your personal data

We collect personal data:

  • when you sign up to our mailing list;

  • when you purchase a product;

  • when you create an account;

  • when you contact us;

  • when you interact with the website;

  • through cookies and similar technologies;

  • from third-party providers that support our website, payments, email marketing, analytics, and store operations.

4. How we use your personal data

We use your personal data for the following purposes:

To provide products and services

  • process orders;

  • provide access to digital products;

  • manage customer accounts;

  • send service emails relating to purchases or account activity.

To communicate with you

  • respond to enquiries;

  • provide customer support;

  • send administrative or transactional messages.

To send marketing communications

  • send email updates, offers, launches, and brand news where you have consented or where we are otherwise lawfully permitted to do so.

To operate and improve the website

  • understand how visitors use the site;

  • improve content, performance, and user experience;

  • maintain website security and prevent misuse.

To meet legal and business requirements

  • keep financial and transaction records;

  • enforce our terms;

  • comply with applicable legal obligations.

5. Lawful bases for processing

We rely on one or more of the following lawful bases under UK data protection law:

Contract
Where processing is necessary to fulfil an order, provide access to purchased products, or manage your account.

Consent
Where you sign up to receive marketing emails or where consent is required for certain cookies or similar technologies.

Legitimate interests
Where processing is reasonably necessary for running and improving the business, securing the website, handling customer enquiries, preventing misuse, and understanding website performance, provided your rights and interests do not override those interests.

Legal obligation
Where we need to keep records or disclose information to comply with legal or regulatory duties.

6. Marketing

If you subscribe to our mailing list, we may send you marketing emails about APEX Physique products, content, launches, and offers.

You can withdraw your consent or unsubscribe at any time by:

  • clicking the unsubscribe link in any marketing email; or

  • contacting us at : info@apex-physique.com

We will not continue sending you marketing emails after you opt out, although we may still send service-related emails where necessary for purchases or account administration.

7. Cookies and similar technologies

We use cookies and similar technologies to run the website, understand traffic, improve performance, and, where enabled, support analytics or marketing activity.

Some cookies are strictly necessary for the website to function. Others are non-essential and will only be used where the required consent has been obtained.

For more information, see our Cookie Policy.

8. Sharing your personal data

We may share your personal data with trusted third parties that support the operation of the business, such as:

  • website hosting and e-commerce providers;

  • payment processors;

  • email marketing platforms;

  • analytics providers;

  • professional advisers;

  • legal, regulatory, or enforcement bodies where required.

We require service providers to process personal data only as needed for the relevant service and in line with applicable data protection obligations.

9. International transfers

Some of our service providers may store or process personal data outside the UK. Where this happens, we take steps to ensure an appropriate level of protection is in place in accordance with applicable data protection law.

10. Data retention

We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to meet legal, accounting, tax, and reporting obligations.

As a general guide:

  • account and transaction records may be kept for up to 6 years after the end of the relevant financial period;

  • marketing data may be kept until you unsubscribe or ask us to delete it, unless we need to retain limited suppression information so we know not to contact you again;

  • enquiry data may be kept for up to 24 months unless ongoing correspondence requires longer retention.

11. Your rights

Depending on the circumstances, you may have the right to:

  • request access to your personal data;

  • request correction of inaccurate data;

  • request erasure of your personal data;

  • object to processing;

  • request restriction of processing;

  • request transfer of your personal data;

  • withdraw consent where processing relies on consent.

You can exercise these rights by contacting us at : info@apex-physique.com

You also have the right to complain to the Information Commissioner’s Office if you believe your personal data has been handled unlawfully.

12. Data security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure. However, no internet transmission or storage system can be guaranteed completely secure.

13. Third-party links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their own privacy information before providing personal data.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date shown at the top.